1st May 2008: Today Eagle Eye Solutions announced that it has received a European Retail Solutions Award nomination for Best Use of Technology in a Hospitality and Leisure environment for its use of the Mobile Voucher Redemption Service with Corney & Barrow.
Eagle Eye Solutions has been working with Corney & Barrow pushing the boundaries of Mobile Boundaries for five years.
A number of promotions have been run with Corney & Barrow which have shown the versitily and success of the MVRS.
Eagle Eye developed an innovative mobile voucher campaign Tristram Hillier, Marketing Director of Corney & Barrow
Typically in a promotion the mobile vouchers were then delivered to customers’ handsets in the form of an SMS containing a unique eight digit numeric code to allow for secure redemption at the point of sale. Because Eagle Eye Solutions voucher redemption platform easily integrates with any electronic point of sale system (EPOS), Corney & Barrow staff were able to quickly validated the code through the till system to provide additional CRM data and prevent mal-redemption.Tristram Hillier, Marketing Director of Corney & Barrow, said:
“Eagle Eye developed an innovative mobile voucher campaign for us that integrated with our retail technology in a way that is easy, interactive, engaging and fun for our customers. We are very pleased with the volumes that were being driven into our bars and restaurants over the promotional period.”
Steve Rothwell, Chief Technology Officer, Eagle Eye Solutions, added:
“This nomination can be seen as recognition of the fantastic work that has gone on during this time. It (the MVRS) also demonstrates how a cross platform digital marketing using the mobile hone as a redemption tool actually drives customers into traditional retail outlets.”
“We will continue to work with C&B in developing a (ongoing) strategy. This will include additional SMS vouchers timed to meet key usage periods. Once an on-going engagement with the customer is achieved, the objective is to turn regular purchasers into advocates of the brand, recommending friends to receive trial vouchers.”